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    The Open and Shut Case for Content CurationThe Open and Shut Case for Content Curation
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  2. About Marketing Strategy

    Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered around the key concept that customer satisfaction is the main goal.
    Marketing strategy is a method of focusing an organization's energies and resources on a course of action which can lead to increased sales and dominance of a targeted market niche. A marketing strategy combines product development, promotion, distribution, pricing, relationship management and other elements; identifies the firm's marketing goals, and explains how they will be achieved, ideally within a stated timeframe. Marketing strategy determines the choice of target market segments, positioning, marketing mix, and allocation of resources. It is most effective when it is an integral component of overall firm strategy, defining how the organization will successfully engage customers, prospects, and competitors in the market arena. Corporate strategies, corporate missions, and corporate goals. As the customer constitutes the source of a company's revenue, marketing strategy is closely linked with sales. A key component of marketing strategy is often to keep marketing in line with a company's overarching mission statement.

  5. Quotes about Marketing Strategy

    1. “ Content marketing is an increasingly popular marketing strategy, but it can be pretty time intensive—many of us struggle with how to get it all done and done well. ”
      In Content Curation: The Other Side of Content Marketing
    2. “ Content marketing has now really become a leading marketing strategy overall. ”
      Pawan Deshpande in Content marketing surging as a brand strategy, survey finds

  1. Marketing Strategy

    Comments Leave a Comment

    31-45 of 74 // « 1 2 3 4 5 »

    1. Mentioned In 74 Articles

    2. How To Create Mobile-Friendly Content For Your Visitors

      Explore Website Content Made Simple (Oct 28 2011)

      ...e screen but also delivers the content you want users to see. But remember that your mobile content marketing strategy includes more than your mobile website. Mobile applications, SMS messaging and MMS messaging should... (Read Full Article)

      Mentions:   Content Marketing   Marketing Strategy

    3. 10 Tips for Better Content Marketing

      Explore Business & Small Business (Oct 27 2011)

      ...ek I wrote about the importance of creating and publishing original content as part of your overall marketing strategy (see Why Content Marketing is King). Today, I offer my 10 tips for better content marketing. Last w... (Read Full Article)

      Mentions:   Content Marketing   Marketing Strategy

    4. 6 Tips For A Killer Content Marketing Plan

      Explore Website Content Made Simple (Oct 10 2011)

      6 Tips For A Killer Content Marketing Plan ...business owners and executives think that they are the only people that can contribute to a content marketing strategy; this is a mistake. It is a mistake because i the amount of work that is required can be overwhelmi... (Read Full Article)

      Mentions:   Content Marketing   Blog   Marketing Strategy

    5. Why It's Time For Real Time Content Marketing

      Explore Website Content Made Simple (Sep 26 2011)

      Why It's Time For Real Time Content Marketing Like the earth spinning around the sun, the Web never stops. Twenty-four hours a day, seven days a week, stuff keeps happening. And chances are, some amount of that stuff is happening in ways that, right now, are affecting your company and your customers and your brand. (Read Full Article)

      Mentions:   America   David Meerman Scott   Content Marketing

    6. Curation at Content Marketing World 2011 - What you missed

      Explore Curation Insights (Sep 9 2011)

      Curation at Content Marketing World 2011 - What you missed ... yesterday. On day one and day two, there was not a lot of talk about content curation as a content marketing strategy, but on Thursday, it came out in full force, over and over again. Here's a snapshot of what was sai... (Read Full Article)

      Mentions:   Cleveland   Pawan Deshpande   Content Curation

    7. Are You Curating Yet?!? | Set Point

      Explore Set Point (Sep 8 2011)

      ...aluable → Are You Curating Yet?!? Posted on September 8, 2011 by George Carter Improve your Content Marketing Strategy with Content Curation NOW “Content curation is the cure for a broken content marketing strategy.” Pawan Deshpande, CEO of HiveFire Content curation has been defined as a major content marketing t... (Read Full Article)

      Mentions:   RSS   Pawan Deshpande   HiveFire

    8. Do You Speak Content Curation?

      Explore Curation Insights (Sep 2 2011)

      ...dge to speak confidently? As more and more brands turn to content curation to elevate their content marketing strategy and drive results, businesses need a resource that understands the who, what, when and where of con... (Read Full Article)

      Mentions:   Content Curation   Content Marketing   Curation

    9. Build Thought Leadership Through Content Curation

      Explore Digital PC Solutions (Aug 30 2011)

      ...y get the following rewards: Build Thought Leadership Through Content Curation Improve your Content Marketing Strategy with Content Curation NOW “Content curation is the cure for a broken content marketing strategy.” Pawan Deshpande, CEO of HiveFire Content curation has been described as a major content marketing... (Read Full Article)

      Mentions:   RSS   Pawan Deshpande   Content Curation

    10. Become a Content Curation King

      Explore ClickZ (Aug 29 2011)

      "Curation" is a buzzword (even if it isn't technically a word…unless you count the 14th century French definition meaning "to cure") that's smokin' up the interwebs these days. Launching into the blogosphere virtually from nowhere in 2009, it's now one of those terms that's essential to any digital marketer on the cutting edge (or for anyone who wants to sound like one). (Read Full Article)

      Mentions:   Chicago   Clay Shirky   Content Curation

    11. The Curious Case of Content Curation

      Explore Work at Play (Aug 26 2011)

      ...rder for many organizations. Enter content curation. Producing original content can be a benficial marketing strategy, but it can be costly and it requires a level of writing and editing skills that are often not ... (Read Full Article)

      Mentions:   Content Curation   Curation   Marketing Strategy

    12. 5 Essential Tips For Local Search Marketing

      Explore Website Content Made Simple (Aug 22 2011)

      ...es in the United States during June 2010 alone at 3.28 billion! You don't want to miss out on this marketing strategy. Here are five tips for ensuring that potential customers find your business when they do a local s... (Read Full Article)

      Mentions:   Blog   Marketing Strategy

    13. Start Content Curation And Watch Your Company Reap The Benefits

      Explore Free Traffic Ideas (Aug 20 2011)

      “Content curation is the cure for a broken content marketing strategy.” Pawan Deshpande, CEO of HiveFire. Content curation has been defined as a key content marketing d... (Read Full Article)

      Mentions:   RSS   Austin   Pawan Deshpande

    14. 48% of marketers are using content curation as a part of their marketing strategy. Are you?

      Explore wcorry.blogspot.com (Jul 15 2011)

      ...nd Curata. "TheMarketingblog Extra": 48% of marketers are using content curation as a part of their marketing strategy. Are you? / The UK Content Curator (Read Full Article)

      Mentions:   HiveFire   Content Curation   Content Marketing

    15. 48% of marketers are using content curation as a part of their marketing strategy. Are you? / The UK Content Curator

      Explore Networked Blogs (Jul 5 2011)

      (Read Full Article)

      Mentions:   Content Curation   Curation   Marketing Strategy

    16. Content Curation – What's In It For You? | brassCycle

      Explore brassCycle (Jun 27 2011)

      ...-next-big-social-media-job-of-the- future-.html) ... are the foundational pieces of a sound content marketing strategy. ...www.brasscycle.com/content-curation-–-what’s-in-it-for-you/ Home / Content / Content Curation â... (Read Full Article)

      Mentions:   Joe Pulizzi   Content Curation   Content Marketing

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