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    The Open and Shut Case for Content CurationThe Open and Shut Case for Content Curation
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  2. About Marketing Strategy

    Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered around the key concept that customer satisfaction is the main goal.
    Marketing strategy is a method of focusing an organization's energies and resources on a course of action which can lead to increased sales and dominance of a targeted market niche. A marketing strategy combines product development, promotion, distribution, pricing, relationship management and other elements; identifies the firm's marketing goals, and explains how they will be achieved, ideally within a stated timeframe. Marketing strategy determines the choice of target market segments, positioning, marketing mix, and allocation of resources. It is most effective when it is an integral component of overall firm strategy, defining how the organization will successfully engage customers, prospects, and competitors in the market arena. Corporate strategies, corporate missions, and corporate goals. As the customer constitutes the source of a company's revenue, marketing strategy is closely linked with sales. A key component of marketing strategy is often to keep marketing in line with a company's overarching mission statement.

  5. Quotes about Marketing Strategy

    1. “ Content marketing is an increasingly popular marketing strategy, but it can be pretty time intensive—many of us struggle with how to get it all done and done well. ”
      In Content Curation: The Other Side of Content Marketing
    2. “ Content marketing has now really become a leading marketing strategy overall. ”
      Pawan Deshpande in Content marketing surging as a brand strategy, survey finds

  1. Marketing Strategy

    Comments Leave a Comment

    46-60 of 74 // « 1 2 3 4 5 »

    1. Mentioned In 74 Articles

    2. Content Marketing Strategy | Whats An Addict?

      Explore Whats An Addict? (Jun 8 2011)

      Boost your Content Marketing Strategy with Content Curation NOW ... Traffic – If you properly optimize the content you are curating for t... (Read Full Article)

      Mentions:   RSS   Pawan Deshpande   Content Curation

    3. Curate Your Content And Streamline Your Marketing Strategy ...

      Explore ilegalblog.org (May 25 2011)

      Enhance your Content Marketing Strategy with Content Curation NOWContent ... Answering these questions will ensure that any content you cur... (Read Full Article)

      Mentions:   RSS   Pawan Deshpande   Content Curation

    4. Want To Be The 'Go-To' Brand? Create and Curate Content

      Explore m.cmo.com (May 25 2011)

      ...gs together the most relevant content from the ... have begun to focus on content curation as a key marketing strategy. ...m.cmo.com/strategy/want-be-go-brand-create-curate-content Marketers need to publish content to ... (Read Full Article)

      Mentions:   David Meerman Scott   Novell   HiveFire

    5. Meet Your Company's Marketing Goals Via Content Curation | How To ...

      Explore How To Make Money Online For Beginners (May 17 2011)

      Improve your Content Marketing Strategy with Content Curation NOWContent ... If you properly optimize the content you are curating for the ... (Read Full Article)

      Mentions:   RSS   Pawan Deshpande   Content Curation

    6. Online content curation becomes part of the marketing strategy ...

      Explore BCW: IT Leadership (May 9 2011)

      A large majority of marketers are already understand the value of content curation, in terms of establishing thought leadership and increasing awareness, ...www.businesscomputingworld.co.uk/online-content-curation-... (Read Full Article)

      Mentions:   Canada   HiveFire   Content Curation

    7. Build Your Brand with Content Curation

      Explore Inbound Marketing Agency (May 6 2011)

      ...nt curation to build their brands and establish ... How content curation fits into a larger content marketing strategy. ... The Era of the Content Curator by Shel Holtz · How to Optimize Content Curation for ...www.pr2... (Read Full Article)

      Mentions:   Content Curation   Content Marketing   Curation

    8. Are you Using Content Curation For Thought Leadership? > Smart ...

      Explore smartinsights.com (Apr 7 2011)

      Smart ..."/> ...g to content curation experts Curata 48% of marketers are using content curation as a part of their marketing strategy, are you? As advocates of.www.smartinsights.com/.../are-you-using-content-curation-for... Using Con... (Read Full Article)

      Mentions:   HiveFire   Content Curation   Curation

    9. Content Curation Has Taken Center Stage As Marketing Strategy ...

      Explore Bumpzee (Mar 30 2011)

      older: Curators.com - The Web curated by the experts? →. Content Curation Has Taken Center Stage as Marketing Strategy ...www.bumpzee.com/Content-Curation-Has-Taken-Center-Stag... Curation has reached critical mass: Ov... (Read Full Article)

      Mentions:   Content Curation   Curation   Marketing Strategy

    10. Quotes from MarketWire

      Explore Billionaires (Mar 30 2011)

      Content Curation Has Taken Center Stage as Marketing Strategy, ... Curation establishes thought leadership: 79 percent of content curators listed thought ...bill... (Read Full Article)

      Mentions:   Marketwire   Content Curation   Curation

    11. Content Curation Has Taken Center Stage as Marketing Strategy per ...

      Explore internetbillboards.net (Mar 29 2011)

      Content Curation Has Taken Center Stage as Marketing Strategy per Study Results From HiveFire. This content was curated by a human content curation ...www.intern... (Read Full Article)

      Mentions:   Marketwire   Cambridge   Content Curation

    12. Content Curation Has Taken Center Stage as Marketing Strategy, per Study Results From HiveFire

      Explore Marketwire (Mar 29 2011)

      ...erflow of information available on the Internet. Results Content Curation Has Taken Center Stage as Marketing Strategy, per Study Results From HiveFire First Annual Content Curation Adoption Survey Finds That Almost Ha... (Read Full Article)

      Mentions:   Marketwire   Cambridge   Pawan Deshpande

    13. Be The Go-To Blogger for Topical Event Curation | GROWMAP.COM

      Explore growmap.com (Mar 15 2011)

      ...g events that need content curation don't occur every day, ... Small Business Social Media Internet Marketing Strategy · SEO, SERPS, Is There a Google Search Engine Fairy? ...www.growmap.com/event-curation-blogger/ Be ... (Read Full Article)

      Mentions:   Content Curation   Curation   Marketing Strategy

    14. An Easy Method for Content Curation | Sazbean

      Explore Sazbean (Mar 9 2011)

      ...y. Here's the method that I use every day which makes it easy to curate great content. ... Internet Marketing Strategy ...sazbean.com/2011/03/.../an-easy-method-for-content-curation/ An Easy Method for Content Curation... (Read Full Article)

      Mentions:   Content Curation   Curation   Marketing Strategy

    15. Are You Curating Yet?!?... (OpenView Venture Partners) » TechNews.AM

      Explore technews.am (Mar 9 2011)

      Boost your Content Marketing Strategy with Content Curation NOW"Content... ... How to Get Every Employee to Curate Content Dec 08 10 ...t... (Read Full Article)

      Mentions:   Pawan Deshpande   Content Curation   Content Marketing

    16. Are You Curating Yet?!?

      Explore OpenView Venture Partners (Mar 7 2011)

      Boost your Content Marketing Strategy with Content Curation NOW ... Answering these questions will ensure that any content you curate wil... (Read Full Article)

      Mentions:   RSS   Pawan Deshpande   Content Curation

    17. 46-60 of 74 // « 1 2 3 4 5 »