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    The Open and Shut Case for Content CurationThe Open and Shut Case for Content Curation
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  2. About Marketing Strategy

    Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered around the key concept that customer satisfaction is the main goal.
    Marketing strategy is a method of focusing an organization's energies and resources on a course of action which can lead to increased sales and dominance of a targeted market niche. A marketing strategy combines product development, promotion, distribution, pricing, relationship management and other elements; identifies the firm's marketing goals, and explains how they will be achieved, ideally within a stated timeframe. Marketing strategy determines the choice of target market segments, positioning, marketing mix, and allocation of resources. It is most effective when it is an integral component of overall firm strategy, defining how the organization will successfully engage customers, prospects, and competitors in the market arena. Corporate strategies, corporate missions, and corporate goals. As the customer constitutes the source of a company's revenue, marketing strategy is closely linked with sales. A key component of marketing strategy is often to keep marketing in line with a company's overarching mission statement.

  5. Quotes about Marketing Strategy

    1. “ Content marketing is an increasingly popular marketing strategy, but it can be pretty time intensive—many of us struggle with how to get it all done and done well. ”
      In Content Curation: The Other Side of Content Marketing
    2. “ Content marketing has now really become a leading marketing strategy overall. ”
      Pawan Deshpande in Content marketing surging as a brand strategy, survey finds

  1. Marketing Strategy

    Comments Leave a Comment

    61-74 of 74 // « 1 2 3 4 5

    1. Mentioned In 74 Articles

    2. Content Curation versus Content Creation

      Explore invisibleinkdigital.com (Nov 29 2010)

      we should tailor any content marketing strategy to our end goals. Ideally you should be using content curation (if appropriate) to augment the self... (Read Full Article)

      Mentions:   Clay Shirky   Content Curation   Content Marketing

    3. HiveFire CEO to Educate Marketers on Implementing Content Curation to Improve B2B Marketing and SEO

      Explore Marketwire (Nov 2 2010)

      ...tute Course and AMA Webinar to Provide Best Practices and Common Pitfalls for This Emerging Content Marketing Strategy HiveFire CEO to Educate Marketers on Implementing Content Curation to Improve B2B Marketing and SEO... (Read Full Article)

      Mentions:   Marketwire   Cambridge   Pawan Deshpande

    4. Create, Curate, but Don't Pirate: 2 Pointers about Content Curation & Ethics

      Explore HiveFire on Content Curation (Aug 5 2010)

      Create, Curate, but Don't Pirate: 2 Pointers about Content Curation & Ethics ...nes and best practices should be followed when using content curation as a part of a larger content marketing strategy. There are three main guidelines that I keep in mind as One of the most common questions that I ge... (Read Full Article)

      Mentions:   Pawan Deshpande   Content Curation   Content Marketing

    5. Why Social Curation fails for B2B Marketing - Curation Models Part I

      Explore HiveFire on Content Curation (Jul 29 2010)

      Why Social Curation fails for B2B Marketing - Curation Models Part I There are several models for content curation as a part of a content marketing strategy. Content can be curated by an editor/curator, by a crowd (social curation), or by a machine (algor... (Read Full Article)

      Mentions:   Digg   Pawan Deshpande   Content Curation

    6. Awareness Community @awarenessinc - Content Really Does Rule! A Content Curation Review

      Explore Awareness Community (Jul 12 2010)

      .... pointed out, content is crucial for every organization and needs to be a part of any business and marketing strategy whether it be in the form of the written word, video, audio podcasts, etc. The book, slated to go o... (Read Full Article)

      Mentions:   Content Curation   Curation   Marketing Strategy

    7. 6 Reasons why Content Curation Tools may NOT be for you

      Explore HiveFire on Content Curation (Jun 25 2010)

      ...ay NOT want to include content curation or use of content curation tools as a part of their content marketing strategy. Since content curation is a means of bolste Following the lines of 7 Reasons NOT to do Content Ma... (Read Full Article)

      Mentions:   Pawan Deshpande   Content Curation   Content Marketing

    8. Content Curation Marketing Articles May 17-21 2010 from @pr2020. This is an excellent list of insights.

      Explore Inbound Marketing Agency (May 21 2010)

      ... * Search Marketing * Social Media * Content Marketing * Public Relations * Marketing Strategy * Innovation Brand Marketing Web Development Search Marketing Social Media Content Marketing P... (Read Full Article)

      Mentions:   Mashable   Social Media   Content Curation

    9. The Foundation of your Content Marketing Pyramid: Content Curation

      Explore HiveFire on Content Curation (May 18 2010)

      ... have been focusing on how you can leverage your existing content towards building out your content marketing strategy. For example, you can take an eBook and slice it into twen Content marketing relies on content and ... (Read Full Article)

      Mentions:   Content Curation   Content Marketing   Curation

    10. Content Curation: Bringing Order to Information Overload

      Explore Inbound Marketing Agency (Apr 8 2010)

      ...tablish thought leadership? Are you currently implementing content curation as part of your content marketing strategy? ... Rohit Bhargava defines a content curator as someone who continually finds, groups, organizes a... (Read Full Article)

      Mentions:   Huffington Post   Steve Rosenbaum   Mashable

    11. Seo & Link Building Best Practices: Interview with Joe Pulizzi of #Junta42

      Explore Effective Link Building Service (Mar 31 2010)

      ...rand story. Content strategy now has a seat at the table, and becomes a crucial part of the entire marketing strategy. I’ve always believed this…advertising is a luxury. Content is survival. With buckets of content ... (Read Full Article)

      Mentions:   Social Media   Content Curation   Content Marketing

    12. Twitter insights from SXSW 2010 « Writing For Digital

      Explore Writing For Digital (Mar 18 2010)

      ...ds to intelligent content curation. In so doing, content strategy becomes the heart of social media marketing strategy. Writing For Digital The companion blog for the book Audience, Relevance, and Search by James Mathe... (Read Full Article)

      Mentions:   Huffington Post   Steve Rosenbaum   Social Media

    13. Brand Investing: How To Drive Brand Value. The #Seggr team analyze curating impacts on brand value

      Explore seggr (Mar 15 2010)

      ...he outset, link the category with the brand. WHAT FACTORS DRIVE BRANDS? Having a strong and defined marketing strategy is the top criterion for elevating a brand to domination status. In Seggr’s view marketing includes... (Read Full Article)

      Mentions:   India   Marketing Strategy

    14. Will social media eat itself? « Bbh Labs

      Explore BBH Labs (Feb 19 2010)

      ...a is not the goal…social media is not the end all strategy. Social media is a tool that enables our marketing strategy. And there are many tools for us to use. Sometimes, we’ll want to use engagement along the social g... (Read Full Article)

      Mentions:   Social Media   America   Obama

    15. Leveraging Delicious And Social Bookmarking For B2B Marketing

      Explore Social Media B2B (Feb 11 2010)

      ...developing a strategy to integrate information from your social bookmarks into your overall inbound marketing strategy. The goal of social bookmarking is to help people find the stuff you share. It is up to you to help... (Read Full Article)

      Mentions:   Firefox   inbound marketing   B2B marketing

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