1. MarketingProfs

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    1-13 of 13

    1. Mentioned In 13 Articles

    2. Content May Be The ‘New Black,’ But Please Don’t Turn It Into Merlot

      Explore CMO.com (Aug 30 2012)

      ...eting, whether they realize it or not.” The post started off by quoting Ann Handley, chief content officer at MarketingProfs, saying, “Content is the new black.” So I Googled the phrase. With the period, and in quotes, i... (Read Full Article)

      Mentions:   California   New York   Oracle

    3. Creating original content remains top issue for B2B marketers

      Explore B2B SEO, PPC, & Social Media Marketing (Jan 9 2012)

      ...ters who utilize social media to distribute content, such as Twitter, LinkedIn and Facebook. According to the MarketingProfs study, the platforms are used by 73 percent, 71 percent and 70 percent, respectively. However, ... (Read Full Article)

      Mentions:   Content Marketing   MarketingProfs

    4. Content - 2012 Content Marketing Benchmarks, Budgets, and Trends

      Explore MarketingProfs (Dec 7 2011)

      ...ings: The content marketing study electronically surveyed B2B marketers from among members and subscribers of MarketingProfs and the Content Marketing Institute. A total of 1,092 responded worldwide (with the majority fr... (Read Full Article)

      Mentions:   Content Marketing   B2B marketing   Content Marketing Institute

    5. Content marketing reigns supreme in B2B environment

      Explore B2B SEO, PPC, & Social Media Marketing (Nov 11 2011)

      ...from content curation company HiveFire, 82 percent of B2B marketers use content marketing in their campaigns, MarketingProfs reports. 2011-11-10 According to recent research from the Content Marketing Institute, 90 perce... (Read Full Article)

      Mentions:   HiveFire   Content Curation   Content Marketing

    6. 6 Leaders in Content Marketing

      Explore Curation Insights (Oct 19 2011)

      ...s and Fortune Magazine. He has contributed to top industry publications such as iMedia Connection, Mashable, MarketingProfs and MediaPost. He writes a column called “Social Media Smarts” for ClickZ as well as publishes... (Read Full Article)

      Mentions:   Guardian   Social Media   Time Magazine

    7. B2B Marketers Moving Toward Online Content Strategies

      Explore MarketingProfs (Oct 18 2011)

      ...MarketingProfs.com B2B Marketers Moving Toward Online Content Strategies MarketingProfs.com (subscription)56% of B2B marketers are now using a content curation strategy (relying on some content from other sourc... (Read Full Article)

      Mentions:   HiveFire   Content Curation   Content Marketing

    8. 29 Brilliant Minds Share Uncommon Content Strategy Advice

      Explore Content Strategy Hub (Oct 13 2011)

      29 Brilliant Minds Share Uncommon Content Strategy Advice ...re trying to tell is MORE important than making it optimized for search. Ann Handley Chief Content Officer at MarketingProfs and Co-Author of Content Rules. Reimagine your content; don’t recycle it. I see companies all t... (Read Full Article)

      Mentions:   David Meerman Scott   Ann Handley   Joe Pulizzi

    9. 28 Brilliant Minds Discuss Business Publishing

      Explore Content Strategy Hub (Oct 6 2011)

      28 Brilliant Minds Discuss Business Publishing ... the initial “buy” decision. I call this creating a brand “subscriber”. Ann Handley Chief Content Officer at MarketingProfs and Co-Author of Content Rules. Absolutely. Any business with a web site is, in fact, already... (Read Full Article)

      Mentions:   David Meerman Scott   Seth Godin   Ann Handley

    10. Beyond Blogs and White Papers: A Recap of Pawan Deshpande’s Panel at MarketingProf’s B2B Forum

      Explore Curation Insights (Jun 17 2011)

      Beyond Blogs and White Papers: A Recap of Pawan Deshpande’s Panel at MarketingProf’s B2B Forum ...hernov and Becki Dilworth, vice president of digital strategy at Bridgeline Digital. The panel, moderated by MarketingProfs’s own Ann Handley, addressed the content "Circle of Life" for B2B marketers and how emerging co... (Read Full Article)

      Mentions:   RSS   Boston   Pawan Deshpande

    11. GetCurata.com

      Explore Curata (May 25 2011)

      ...B2B Content Marketing: 2010 Benchmarks, Budgets and Trends," conducted by the Content Marketing Institute and MarketingProfs, approximately 26 percent of marketing budgets are now being dedicated to content marketing ini... (Read Full Article)

      Mentions:   Cambridge   Pawan Deshpande   HiveFire

    12. A lesson in curation: Shopping with Ann Handley | Bridgeline Digital

      Explore eCommerce & CMS Blog (Apr 12 2011)

      A lesson in curation: Shopping with Ann Handley | Bridgeline Digital ...al Curator; A very simple look at the power of content curation from Psychology Today; Some recent stats from MarketingProfs on Content Curation ...Bridgeline Digital - http://blog.bridgelinedigital.com/ Bridgeline Digit... (Read Full Article)

      Mentions:   Ann Handley   Content Curation   Content Marketing

    13. eMarketer: Sharing Content to Show Thought Leadership

      Explore The FINANCIAL (Apr 8 2011)

      ...vey, were establishing thought leadership and improving brand buzz. Earlier research conducted by Junta42 and MarketingProfs in May 2010 found that brand awareness was the top goal of content marketing for business-to-bu... (Read Full Article)

      Mentions:   HiveFire   Content Curation   Curation

    14. Content - Brands Using Content Curation to Build Thought Leadership : MarketingProfs Article

      Explore MarketingProfs (Mar 30 2011)

      ...obile marketing. Also check out The State of Social Media Marketing, a 240-page original research report from MarketingProfs. The Content Mix Most content creators mix company-generated materials with third-party content... (Read Full Article)

      Mentions:   HiveFire   Content Curation   Content Marketing

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