-
About Search Engine Optimization
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove them from their indexes.
The initialism "SEO" can also refer to "search engine optimizers", a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, URLs, and shopping carts that are easy to optimize. -
Related Topics
5 key lessons and other content #curation strategies from #IBM Smarter Planet SEO efforts « Writing For Digital
101 articles also mentioned CurationEffective Link Building Service: Seo & Link Building Best Practices. An interview with #RateitAll Founder.
91 articles also mentioned Content CurationBiznology Blog by Mike Moran: Words As Cover Ups for Content Marketing's "Secret"
38 articles also mentioned Content Marketing15 Social Media Answers From OMS10 - 172th Edition | Online Home ...
34 articles also mentioned BlogHiveFire Advances Future of Marketing With Upcoming User Conference and FutureM Participation
28 articles also mentioned CurataOnline Content Curation: The Key To Building Visibility, Authority by @robingood
24 articles also mentioned Pawan DeshpandeSEO vs. PPC is a non debate for B2B Marketing. To secure maximum quality leads, cheaply, is all that matters.
24 articles also mentioned HiveFire
Recent Comments