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  2. About Search Engine Optimization

    Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

    As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove them from their indexes.

    The initialism "SEO" can also refer to "search engine optimizers", a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, URLs, and shopping carts that are easy to optimize.

  1. Search Engine Optimization

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    1-15 of 116 // 1 2 3 4 5 6 7 8 »

    1. Mentioned In 116 Articles

    2. Excellent Examples of Content Curation

      Explore bitly (Jun 19 2012) Curation 101 , Industry & Business News

      In today’s ever changing world of SEO, one thing has remained the same; quality and relevant content is crucial for your websites overall... (Read Full Article)

      Mentions:   Content Curation   Curation   Curata

    3. PageOne Curator by Paul Clifford Puts Publishers and Google Back on Good Terms

      Explore prweb.com (Jun 13 2012) Industry & Business News

      ... improve search engine results using high-quality, authoritative content while abandoning the murky SEO practices that left thousands of websites on Google’s hit list after the Penguin update. Google a... (Read Full Article)

      Mentions:   Content Curation   Curation   Search Engine Optimization

    4. 4 Reasons Why Content Curation Has Gone Mainstream

      Explore Forbes.com (Jun 4 2012) Industry Trends

      4 Reasons Why Content Curation Has Gone Mainstream ...o having a site easily accessible to those who are interested in the specific product or service is search engine optimization. Content is the sure-shot way to win the battle for first page results on Google. Quite simply, pro......results on Google. Quite simply, providing fresh and relevant content in an organized way, improves SEO for the site it lives on – which is likely why 65 percent of respondents we ... (Read Full Article)

      Mentions:   American Express   Content Curation   Content Marketing

    5. Content Curation, SEO Both Part of a Virtuous Cycle

      Explore Curation Insights (May 31 2012) Industry & Business News

      ...is a positive cycle when marketers use content curation. Content creates the potential for traffic; search engine optimization drives that traffic; traffic leads to influence, leads or thought leadership. That influence affect......levant content is useless if it cannot be found. But there is clear evidence that content can drive SEO ranking. Wharton Marketing suggests that companies that have blogging platforms get 434 percent mor... (Read Full Article)

      Mentions:   inbound marketing   Content Curation   Curation

    6. Winning The SEO Battle Through Content Curation

      Explore shar.es (May 29 2012) Industry & Business News

      Winning The SEO Battle Through Content Curation ...ivering updated, highly topical, keyword-rich content – making it a natural winner in the battle of Search Engine Optimization. SEO performance is top of mind for most marketers in today’s digital world. Most marketers I speak with... (Read Full Article)

      Mentions:   Pawan Deshpande   Content Curation   Content Marketing

    7. Instant Content Curator Pro for Rich Media

      Explore prweb.com (May 28 2012) Industry & Business News

      ...g of that particular website will significantly improve. The software is up to date with the latest SEO changes and it can add YouTube videos, and ezine articles that were previously curated as well as a... (Read Full Article)

      Mentions:   Content Curation   Curation   Search Engine Optimization

    8. CherryPick: a New Content Curation Tool

      Explore Tech Cocktail (May 24 2012)

      CherryPick: a New Content Curation Tool ... The app lets you easily comment on favorite news articles, tag them properly for your blog and for SEO purposes, and then re-publish those articles, plus your insights, on your own website. So you get ... (Read Full Article)

      Mentions:   Blog   Search Engine Optimization

    9. 99% of Surveyed Marketers Use Content Marketing

      Explore Curation Insights (May 13 2012)

      ...probably is worth discussing. The general rule is that content curation and content marketing boost search engine optimization scores.But most of us have seen examples where the emphasis on “SEO” is so unbalanced that the actual content is unpleasant to read. A balance of course has to be stru... (Read Full Article)

      Mentions:   Content Marketing   Search Engine Optimization

    10. "Discoverability" of Your Content is Why Either Social Media or SEO Matter

      Explore OpenView Venture Partners (May 11 2012)

      Some would argue that social media makes search engine optimization less valuable. That might be beside the point, which is to use both to improve your content’s disco......ny of it really matter in the the long march towards discoverability? Admittedly, I’m late to the SEO wake, which has apparently been a highly-attended on-again, off-again affair for years now. The lat... (Read Full Article)

      Mentions:   Mashable   Search Engine Optimization

    11. Curata's Pawan Deshpande: Content Curation : content ping

      Explore content ping (May 7 2012)

      Curata's Pawan Deshpande: Content Curation : content ping ...lps push sites to the front pages of the search results, thus there is an opportunity for improving SEO. One challenge curators come across is finding out how to best share content without being too self... (Read Full Article)

      Mentions:   Amazon   Massachusetts Institute of Technology   Pawan Deshpande

    12. Social Media Top Channel for Sharing Curated Content

      Explore MarketingProfs (May 7 2012)

      Social Media Top Channel for Sharing Curated Content ...n May 7, 2012 Tags: Blogging, Brand Awareness, Content, Content Marketing, Research Summaries, SEO, Social Media, Social Networking, Thought Leadership Tweet Pin It Email Content curation is everywh... (Read Full Article)

      Mentions:   Social Media   RSS   Content Curation

    13. Content Curation is "Cure for Chaos"

      Explore content ping (May 3 2012)

      Content Curation is "Cure for Chaos" ...lps push sites to the front pages of the search results, thus there is an opportunity for improving SEO. One challenge curators come across is finding out how to best share content without being too self... (Read Full Article)

      Mentions:   Amazon   Pawan Deshpande   Content Curation

    14. HiveFire, Inc. Changes Name to Curata

      Explore Marketwire (May 1 2012)

      ...rketing objectives such as boosting brand awareness, establishing thought leadership and supporting SEO. In fact, most Curata customers are able to curate content in less than 20 minutes per day, compare... (Read Full Article)

      Mentions:   Marketwire   Cambridge   Pawan Deshpande

    15. Humans Versus Search Engines: SEO Efforts and Quality Content Both Matter

      Explore Website Content Made Simple (Apr 27 2012)

      Humans Versus Search Engines: SEO Efforts and Quality Content Both Matter ...of valuable content. It’s a balancing act to be sure, and one that you will have to perfect if your SEO content strategies are going to be successful. When the concept of search engine optimization was first introduced, many websites went overboard, stuffing as many keywords as possible into thei... (Read Full Article)

      Mentions:   Content Marketing   Search Engine Optimization   CMI

    16. 'Optimize': A Practical Guide to Content Marketing

      Explore ClickZ (Apr 27 2012)

      'Optimize': A Practical Guide to Content Marketing ...t marketer Lee Odden's new book, "Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing" offers invaluable advice. Odden contends in "Optimize" that i... (Read Full Article)

      Mentions:   Social Media   Lee Odden   Content Marketing

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