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  2. About SEO

    Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

    As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove them from their indexes.

    The initialism "SEO" can also refer to "search engine optimizers", a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, URLs, and shopping carts that are easy to optimize.

  5. Quotes about SEO

    1. “ These findings support what we've been hearing anecdotally from our customers for months: content marketing is playing an increasingly important role in their marketing efforts and curators are the rockstars of the content marketing future ... Much like marketers who quickly adopted SEO jumped ahead of competitors a decade ago, those who embrace content curation now will be at a significant advantage in their market and become the idols of their industry. Fortunately, there are tools, like Curata, that enable it in less than 20 minutes a day. ”
      In Quotes from MarketWire
    2. “ B2B search engine marketers realise new content creation is a critical tactic in an effective SEO strategy. ”
      Derek Edmond in Content curation 'a critical tactic' for B2B
    3. “ In 2011, we launched our website with innovative HTML5, digital content, video, and advanced SEO tagging and analytics to continually measure and optimize our presence online. ”
      In Content marketing becoming vital

  1. Content Curation Marketing Today


  2. SEO

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    16-30 of 89 // « 1 2 3 4 5 6 »

    1. Mentioned In 89 Articles

    2. SEO Is Not Spam

      Explore Website Content Made Simple (Oct 31 2011) Search

      ...epresented in a search engine when a topic is searched for. An entire industry has developed around SEO content, to help businesses determine what items, such as key words, should be contained in a websi... (Read Full Article)

      Comment Mentions:   SEO

    3. Curata

      Explore demandgenreport.com (Oct 28 2011)

      ...marketers save time on content marketing while simultaneously increasing brand visibility, boosting SEO, nurturing leads and establishing thought leadership. Features/Functionality: Curata helps content ... (Read Full Article)

      Comment Mentions:   SEO   HiveFire   Curation Station

    4. Survey: ‘Content marketing’ beats PR and SEO in B2B world

      Explore PR Daily News (Oct 27 2011)

      ...more than public relations and search engine optimization. Survey: ‘Content marketing’ beats PR and SEO in B2B world By Kevin Allen | Posted: October 24, 2011 Printer Friendly Version Email A Friend In ... (Read Full Article)

      Comment Mentions:   SEO   Pawan Deshpande   Content Marketing

    5. The Open And Shut Case For Content Curation

      Explore CMO.com (Oct 25 2011)

      ...ch brief chapter coaches marketers on a different benefit of content curation, including supporting SEO, generating and nurturing leads, and reducing costs. It also features real-world curators discussin... (Read Full Article)

      Comment Mentions:   SEO   Content Curation   Curation

    6. 6 Leaders in Content Marketing

      Explore Curata on Content Curation (Oct 19 2011)

      ...n the web. He is currently writing his first book, “Optimize: Win more customers with Social Media, SEO and Content Marketing,” which will be published by Wiley in 2012. Who are we missing? Submit you... (Read Full Article)

      Comment Mentions:   Guardian   Social Media   Time Magazine

    7. New HiveFire E-Book Provides Evidence That Content Curation Drives ...

      Explore MarketWatch (Oct 18 2011) Marketing

      ...ch brief chapter coaches marketers on a different benefit of content curation, including supporting SEO, generating and nurturing leads, and reducing costs. The e-book also features content curators disc... (Read Full Article)

      Comment Mentions:   India   SEO   Cambridge

    8. New HiveFire E-Book Provides Evidence That Content Curation Drives Results

      Explore Marketwire (Oct 18 2011) Marketing

      ...ch brief chapter coaches marketers on a different benefit of content curation, including supporting SEO, generating and nurturing leads, and reducing costs. The e-book also features content curators disc... (Read Full Article)

      Comment Mentions:   SEO   Cambridge   Pawan Deshpande

    9. 5 Tactics For Improving Visibility Of B2B Content Marketing Initiatives

      Explore Search Engine Land (Oct 5 2011) Search , Social Media

      ...nd is a Managing Partner of KoMarketing Associates, a B2B internet marketing agency specializing in SEO, PPC, and PPC strategy. You can reach Derek at derek@komarketingassociates.com and follow him on Tw... (Read Full Article)

      Comment Mentions:   SEO   Content Marketing   Curation

    10. HiveFire CEO to Expand Global Footprint of Content Curation Presentation to ...

      Explore stockmarketsreview.com (Sep 28 2011) Marketing

      ...ting and curation, including establishing thought leadership, building brand awareness and boosting SEO, and how to do it. In addition to speaking at myriad marketing conferences, Deshpande has worked cl... (Read Full Article)

      Comment Mentions:   SEO   Cambridge   Direct Marketing Association

    11. HiveFire CEO to Expand Global Footprint of Content Curation

      Explore MarketWatch (Sep 27 2011)

      ...ting and curation, including establishing thought leadership, building brand awareness and boosting SEO, and how to do it. In addition to speaking at myriad marketing conferences, Deshpande has worked cl... (Read Full Article)

      Comment Mentions:   SEO   Cambridge   Direct Marketing Association

    12. Eloqua Releases the "Real World Marketing Syllabus"

      Explore MarketWatch (Sep 27 2011) Marketing

      ...lege course, the syllabus covers a diverse range of topics -- from startup marketing to the role of SEO -- with resources developed by leading marketers working in today's constantly evolving marketplace... (Read Full Article)

      Comment Mentions:   SEO   London   Cambridge

    13. Why Curated Online Magazines are the SEO Future

      Explore Curated Content (Sep 19 2011)

      Why Curated Online Magazines are the SEO Future ...oday’s overcrowded digital landscape. Unique content needs to be relevant, up-to-date, engaging and SEO friendly. (Right) Yep, content does indeed need to be all those things. With over 19.31 billion pag... (Read Full Article)

      Comment Mentions:   SEO   Content Curation   Curation

    14. Understanding Online Content Curation

      Explore internetmarketingduru.com (Sep 16 2011) Marketing , Search

      ...How to Internet Marketing Understanding Online Content Curation Like fashion, Internet Marketing as SEO promotional techniques are often recycled and “re-launched” as something new and exciting. In the f... (Read Full Article)

      Comment Mentions:   SEO   Content Curation   Curation

    15. What’s Your Content Curator Type?

      Explore Business 2 Community (Sep 6 2011) Social Media

      ...arketing efforts while still building brand awareness, establishing thought leadership and boosting SEO. If there was a quiz marketers could take to determine what kind of content curator they are, they’... (Read Full Article)

      Comment Mentions:   SEO   Pawan Deshpande   Content Marketing

    16. Using Content Curation in the "Brave New World" of Seo

      Explore SEO Tools, Software and Articles (Sep 4 2011) Search , Social Media

      If you’ve been following the articles on this website, you know we’ve been hitting the post-Panda SEO scene quite a bit. This is no accident. See, even though it’s been seven whole months since the Pan... (Read Full Article)

      Comment Mentions:   SEO   Content Curation   Curation

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