2. Feed the Content Beast eBook

    How to Feed the Content Beast (without getting eaten alive)

    Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.

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  3. About Steve Rubel

    Steve Rubel is a public relations executive and blogger. While with the firm CooperKatz & Co., he advised clients on using blogs in their business strategy and started his own blog, Micro Persuasion, in 2004. The focus of his blog is the effect of blogging on the public relations industry.

    Rubel moved to the Edelman public relations firm in February 2006 to help it use blogs more effectively. The firm later came under criticism when one of its clients, Wal-Mart, helped pay for a couple to blog their cross-country RV trip on which they parked at local Wal-Marts. The blog, [http://walmartingacrossamerica.com/ Wal-Marting Across America], was quite favorable toward Wal-Mart, but the extent of the financial support was not fully disclosed (any RV can park overnight for free at Wal-Mart, but the company also paid for renting the couple's RV, along with gas and other fees). As the firm's blogging expert, Rubel was a focus of some of the criticism, but he said he was not personally involved in the project.

  1. Steve Rubel

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    1-7 of 7

    1. Mentioned In 7 Articles

    2. The Unanticipated Benefits of Content Curation

      Explore slideshare.net (Jul 12 2012) Industry & Business News

      ...t curation list and discoveredsome conversation from other curators, including this one frompresentation from Steve Rubel from June. Rubel talks about the issue of ”content decay” or the amount time content has to get... (Read Full Article)

      Mentions:   Steve Rubel   India   Robin Good

    3. Growth in Content Curation

      Explore The PR Warrior (Feb 7 2012)

      ...e well placed to deliver value by “separating art from junk in the vast sea of digital content”, as Edelman’s Steve Rubel likes to say. Those who develop a reputation as authoritative ‘content filters’ will become recogn... (Read Full Article)

      Mentions:   Steve Rubel   Robert Scoble   Australia

    4. Mastering curation: Sam Decker, King of Curation

      Explore Revenue Journal (Sep 18 2011)

      ...ext, in the most relevant and engaging way, as opposed to creating it yourself. At the moment, we are in what Steve Rubel calls the Validation Era. We're validating ourselves and each other in our sharing and postings. I... (Read Full Article)

      Mentions:   ABC   Steve Rubel   NBC

    5. Content Curation: Bringing Order to Information Overload

      Explore Inbound Marketing Agency (Apr 8 2010)

      ...er): The Seven Needs of Real-Time Curators Rohit Bhargava (@rohitbhargava): Manifesto for the Content Curator Steve Rubel (@steverubel): The Digital Curator in Your Future HiveFire* (@hivefire): Content Curation eBook St... (Read Full Article)

      Mentions:   Huffington Post   Steve Rosenbaum   Mashable

    6. Clever AP knows Facebook can become the web's newspaper — Danny ...

      Explore dannywhatmough.com (Feb 21 2010)

      ...Another blog on digital PR, marketing, tech, social media & stuff ... As Steve Rubel says: “The AP is now changing the game for news by not only going where attention spirals are taking us but by also using the... (Read Full Article)

      Mentions:   Steve Rubel   Blog

    7. #Curating online resources « Jurn blog: Brands will sponsor #curation of highly relevant sites of information

      Explore JURN blog (Nov 29 2009)

      ..., Spotted in the news Digital Curation Is a Key Service in Attention-Strapped Economy writes advertising guru Steve Rubel, in the 22nd November 2009 issue of AdAge… “… whatever time remains up for grabs will likely to f... (Read Full Article)

      Mentions:   Steve Rubel   Curation   Blog

    8. Digital Curation Is a Key Service in Attention-Strapped Economy

      Explore resourceshelf.com (Nov 23 2009)

      ...igital Curation Is a Key Service in Attention-Strapped Economy A post from Advertising Age by marketing guru, Steve Rubel, says that digital curation will be an important or “key” service going forward. We agree. And i... (Read Full Article)

      Mentions:   Steve Rubel   Curation

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