2. Feed the Content Beast eBook

    How to Feed the Content Beast (without getting eaten alive)

    Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.

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  3. About Thought Leadership

    The term was coined in 1994, by Joel Kurtzman, editor-in-chief of the Booz, Allen & Hamilton magazine, Strategy & Business. The term was used to designate interview subjects for that magazine who had business ideas that merited attention. Among the first designated "thought leaders," were British management thinker, Charles Handy, who advanced the idea of a "portfolio worker" and the "Shamrock Organization", Stanford economist Paul Romer, Mitsubishi president, Minoru Makihara, and University of Michigan strategist, C.K. Prahalad, author of a number of well known works in corporate strategy including "The Core Competence of the Corporation" (Harvard Business Review, May-June, 1990); and his co-author, Gary Hamel, a professor at the London Business School. And at the turn of the millennium Chris Harris in his trend leading insight book Hyperinnovation. The first treatise to begin the address a rapidly interconnecting, growing, technologically innovative world.
    Since that time, the term has spread from business to other disciplines and has come to mean someone who enlivens old processes with new workable ideas. As a result, there are thought leaders in the sciences, humanities and in government. This term can also be applied to an organisation or company.
    According to commentators such as Elise Bauer, a distinguishing characteristic of a thought leader is "the recognition from the outside world that the company deeply understands its business, the needs of its customers, and the broader marketplace in which it operates."

  6. Quotes about Thought Leadership

    1. “ Traditionally, we thought of [content marketing] as thought leadership, big stuff. ”
      In Content marketing becoming vital
    2. “ Without doubt different firms can occupy different thought leadership positions, I don't think it has anything to do with firm size, rather it has a lot more to do with the values and the culture of the company. ”
      Craig Badings in Thought Leadership Style Hinges on Organizational Values, Leadership

  1. Thought Leadership

    Comments Leave a Comment

    16-30 of 105 // « 1 2 3 4 5 6 7 »

    1. Mentioned In 105 Articles

    2. Content Curation Seen as Essential Part of Public Relations

      Explore atdotcommarketing.com (May 29 2012) Industry & Business News

      Content Curation Seen as Essential Part of Public Relations ...blic relations plan, for thought leadership. Read the white paper. 4 Ways Content Marketing & Curation Build Thought Leadership * Written by admin * Posted May 29, 2012 at 6:40 am Tweet This post is an edited version o... (Read Full Article)

      Mentions:   Content Curation   Content Marketing   Curation

    3. How Bozz Measures Thought Leadership

      Explore Thought Leadership (May 25 2012)

      ...easuring a thought leadership campaign is to start at the beginning. How to measure your thought leadership? Thought leadership logo + Share + Tweet + 25 May 2012 Measuring your thought leadership starts with your objec... (Read Full Article)

      Mentions:   Thought Leadership

    4. 3 Tips To Becoming a Social Media Thought Leader

      Explore radian6.com (May 23 2012)

      ...ip has become a standard business strategy for brands looking to engage with their audiences on social media. Thought leadership can be defined as delivering interesting and valuable content to your followers so that the... (Read Full Article)

      Mentions:   Thought Leadership

    5. Thought Leadership Has to Make a Reader "Stop and Think"

      Explore CMO.com (May 10 2012)

      ... the center of all your work. And you have to say that, every time, when you talk about content marketing and thought leadership. But I digress. The blog post reminded me of the second-most-impressive thought-leadership ... (Read Full Article)

      Mentions:   New York   Blog   Thought Leadership

    6. Social Media Top Channel for Sharing Curated Content

      Explore MarketingProfs (May 7 2012)

      Social Media Top Channel for Sharing Curated Content ... via RSS channels. Marketers are using content curation to build thought leadership Establishing or improving thought leadership is an important objective for content marketers, even more so than last year. In addition, ... (Read Full Article)

      Mentions:   Social Media   RSS   Content Curation

    7. Should Content Curation Use Personae and Customize for Verticals? If so, How Much?

      Explore Curation Insights (May 2 2012)

      ...to distinct influencers. Content curation is a way of using content marketing, which in turn is a way to gain thought leadership and cement relationships with a variety of buying influences in the information technology ... (Read Full Article)

      Mentions:   SAP   Oracle   Content Curation

    8. Key Ways Content Curation Adds Value

      Explore Facebook For TMA (Apr 28 2012)

      ... Word of mouth (1) * writing (1) Blog Archive * â–¼ 2012 (8) + â–¼ April (4) o The 7 Acts of Content Curation o Thought Leadership and Social Media Resources o The Future of Mobile o Legal Risks in Social Media Use by Nonp... (Read Full Article)

      Mentions:   Content Curation   Curation   Blog

    9. 5 Steps Brands Can Take to Tell Better Stories

      Explore CMO.com (Apr 27 2012)

      ..."Storytelling" as a thought leadership or content marketing or content curation activity is not easy. Aside from issues related to the narrative form, there are organizational issues and processes brands freque... (Read Full Article)

      Mentions:   Pawan Deshpande   Joe Pulizzi   Content Curation

    10. Thought Leadership Style Hinges on Organizational Values, Leadership

      Explore Curation Insights (Apr 23 2012)

      ... of firms naturally gravitate to some forms of thought leadership, compared to others. “In my experience, the thought leadership that works best is thought leadership that is true to the values of the organisation,†says... (Read Full Article)

      Mentions:   IBM   Content Curation   Content Marketing

    11. Content Curation: A New Way to Approach SEO

      Explore fahrenheitmarketing.com (Apr 19 2012)

      ...Content curation often is used by business-to-business brands to create thought leadership, as well as explain to potential customers how particular solutions solve problems those prospects might have. Recently... (Read Full Article)

      Mentions:   Content Curation   Curation   Thought Leadership

    12. IBM Uses Content Curation for Internal Communications

      Explore Forbes.com (Apr 19 2012)

      IBM Uses Content Curation for Internal Communications ...ons. IBM sees content curation as a way to promote that internal collaboration, not simply as a tool to build thought leadership, boost traffic, generate leads or answer questions from potential customers. It used to be... (Read Full Article)

      Mentions:   New York   IBM   Content Curation

    13. "Content is Digital Bait"

      Explore Thought Leadership (Apr 19 2012)

      ...e white papers they download and the shopping baskets they fill.†Brands not driving new content or exploring thought leadership as an option, will come second. I am a director at Sydney-based, Cannings Corporate Communi... (Read Full Article)

      Mentions:   China   Thought Leadership   Craig Badings

    14. How a Small VC's Commitment to Content Made a BIG Difference

      Explore Internet Marketing Blog (Apr 12 2012)

      ...and company development at the expansion stage. OpenView Blog: Our firm blog is the epicenter of our internal thought leadership, including individual blogs written by more than 25 different OpenView employees on topics ... (Read Full Article)

      Mentions:   Newt Barrett   Joe Pulizzi   inbound marketing

    15. Booz & Co. Thought Leadership Efforts Have a Clear Business Objective

      Explore Thought Leadership (Apr 11 2012)

      ...Get ranked as one of the top firms in innovation consulting Booz & Co share their thought leadership insights Thought leadership logo + Share + Tweet + 12 Apr 2012 Barry Jaruzelski from Booz & Co shares his insights on t... (Read Full Article)

      Mentions:   Thought Leadership

    16. CMO.com Uses Curation to Build its Destination Content Site

      Explore Curation Insights (Apr 3 2012)

      ... you run across? We’d like to share them. We recently talked about the SAP launch of “Innovation from SAP,†a thought leadership site for business leaders with questions about a few new information technology subjects in... (Read Full Article)

      Mentions:   SAP   Content Curation   Content Marketing

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