2. Feed the Content Beast eBook

    How to Feed the Content Beast (without getting eaten alive)

    Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.

    Download now >>

     

  3. About Thought Leadership

    The term was coined in 1994, by Joel Kurtzman, editor-in-chief of the Booz, Allen & Hamilton magazine, Strategy & Business. The term was used to designate interview subjects for that magazine who had business ideas that merited attention. Among the first designated "thought leaders," were British management thinker, Charles Handy, who advanced the idea of a "portfolio worker" and the "Shamrock Organization", Stanford economist Paul Romer, Mitsubishi president, Minoru Makihara, and University of Michigan strategist, C.K. Prahalad, author of a number of well known works in corporate strategy including "The Core Competence of the Corporation" (Harvard Business Review, May-June, 1990); and his co-author, Gary Hamel, a professor at the London Business School. And at the turn of the millennium Chris Harris in his trend leading insight book Hyperinnovation. The first treatise to begin the address a rapidly interconnecting, growing, technologically innovative world.
    Since that time, the term has spread from business to other disciplines and has come to mean someone who enlivens old processes with new workable ideas. As a result, there are thought leaders in the sciences, humanities and in government. This term can also be applied to an organisation or company.
    According to commentators such as Elise Bauer, a distinguishing characteristic of a thought leader is "the recognition from the outside world that the company deeply understands its business, the needs of its customers, and the broader marketplace in which it operates."

  6. Quotes about Thought Leadership

    1. “ Traditionally, we thought of [content marketing] as thought leadership, big stuff. ”
      In Content marketing becoming vital
    2. “ Without doubt different firms can occupy different thought leadership positions, I don't think it has anything to do with firm size, rather it has a lot more to do with the values and the culture of the company. ”
      Craig Badings in Thought Leadership Style Hinges on Organizational Values, Leadership

  1. Thought Leadership

    Comments Leave a Comment

    31-45 of 105 // « 1 2 3 4 5 6 7 »

    1. Mentioned In 105 Articles

    2. 3 Rules for Driving Thought Leadership with Content Curation

      Explore Social Media Today (Mar 27 2012)

      ...g content for social media can be a very efficient, effective way to keep your customers engaged and maintain thought leadership in your field. By using content curation to supplement your internal content-creation effor... (Read Full Article)

      Mentions:   Content Curation   Curation   Thought Leadership

    3. 3 Rules for Driving Thought Leadership with Content Curation

      Explore Social Media Today (Mar 27 2012)

      ...ts you keep the conversation going in a very cost-effective way. But it is certainly not thought leadership. Thought leadership brings a new perspective or delivers an insight to help address an issue or challenge facin... (Read Full Article)

      Mentions:   Content Curation   Curation   Thought Leadership

    4. Why Brands Should Not Write Books

      Explore Thought Leadership (Mar 19 2012)

      ...ewhat bastardized since then. Books a critical thought leadership differentiator – interview Dr Liz Alexander Thought leadership logo + Share + Tweet + 20 Mar 2012 Dr Liz Alexander on books and thought leadership Liz you... (Read Full Article)

      Mentions:   Thought Leadership

    5. Technology Will Be Applied to Content Curation in 2012

      Explore Curation Insights (Mar 6 2012)

      ...ons. Thought leadership clearly is a reason to do content marketing and content curation. But even successful thought leadership programs will have to show how they relate to sales and revenue. Automation is related to c... (Read Full Article)

      Mentions:   Forrester Research   Content Curation   Content Marketing

    6. Content Curation - Best Practices

      Explore elearningcouncil.com (Mar 3 2012)

      Content curation has become a hot topic in 2012. Corrine Weisgerber, an associate professor at St. Edwards University, has an excellent presentation on content curation. She differentiates content curation from content aggregation--content aggregation can be automated but content curation requires the human touch for finding, evaluating and contextualizing information.

      (Read Full Article)

      Mentions:   Content Curation   Curation   Thought Leadership

    7. Does Content Curation Have a Role in Thought Leadership?

      Explore Secretarial jobs (Feb 16 2012)

      ...ns on the topic. Curated content is great support to thought leadership. Does Content Curation Have a Role in Thought Leadership-_174 Does Content Curation Have a Role in Thought Leadership? - Marketing Coordinators http... (Read Full Article)

      Mentions:   HiveFire   Content Curation   Content Marketing

    8. Content marketing becoming vital

      Explore BtoB Magazine (Feb 14 2012)

      ...tters, the company website and for social media sharing. “Traditionally, we thought of [content marketing] as thought leadership, big stuff,” Wheatland said. “Now, it's much deeper, and broader and granular at the same t... (Read Full Article)

      Mentions:   HiveFire   Joe Pulizzi   Content Marketing

    9. Content Curation for Influence

      Explore theboardmagazine.com (Feb 6 2012)

      ...community. A better way to become a influencer is to create and curate your own content. You can build your thought leadership by developing relevant, timely, unique and captivating content that serves your target audi... (Read Full Article)

      Mentions:   Content Curation   Curation   Thought Leadership

    10. How to Get Every Employee to Curate Content

      Explore Business 2 Community (Jan 31 2012)

      ... Development Content curation has been described as the new content development. It is a great way to develop thought leadership while ramping up your customer engagement. MarketingProfs has described content curation as... (Read Full Article)

      Mentions:   Content Curation   Content Marketing   Curation

    11. 5 Content Marketing Mistakes

      Explore Website Content Made Simple (Jan 30 2012)

      5 Content Marketing Mistakes ...attracts the right buyers. It keeps your customers coming back and brings in new leads. It engages and builds thought leadership. Bad marketing is the result of , which can be due to any or all of the following 5 reasons... (Read Full Article)

      Mentions:   Content Marketing   Marketing Strategy   Thought Leadership

    12. How to Kick Off 2012 as a Content Marketing Pro

      Explore Business 2 Community (Jan 25 2012)

      ...only include content marketing but rely heavily on it to increase leads, generate brand awareness and achieve thought leadership initiatives. In fact, as you may have seen in a previous article of mine – the 2011 B2B Ma... (Read Full Article)

      Mentions:   HiveFire   Content Marketing   Brand Awareness

    13. 12 Experts on the Thought Leadership Challenges of 2012

      Explore Thought Leadership (Jan 18 2012)

      ...ship challenges in 2012. Thought Leadership e book – 12 Experts on the Thought Leadership Challenges of 2012 Thought leadership logo + Share + Tweet + 19 Jan 2012 Two free ebooks on thought leadership Hi, I’ve got two g... (Read Full Article)

      Mentions:   David Meerman Scott   Thought Leadership

    14. Content Curation Tools for B2B Marketing

      Explore Forbes.com (Jan 6 2012)

      ...tent farm on a “hot” topic will not improve organic search (Google has already figured this out) or establish thought leadership in that space. In the survey, marketers stated that “creating original content” was the num... (Read Full Article)

      Mentions:   HiveFire   Content Curation   Curation

    15. 12 Experts On The Key Thought Leadership Trends For 2012 – Content Curation

      Explore Thought Leadership (Dec 22 2011)

      ...ho have produced some amazing thought leadership programs in-house over the years to comment on four critical thought leadership questions for 2012. 12 experts on the key thought leadership trends for 2012 – content cur... (Read Full Article)

      Mentions:   David Meerman Scott   Content Curation   Curation

    16. Sharing is an Important Measure of "Value" and "Importance"

      Explore Thought Leadership (Dec 21 2011)

      ...s shared more frequently is a good sign. 12 experts on the key thought leadership trends for 2012 – outcomes Thought leadership logo + Share + Tweet + 22 Dec 2011 Thought leadership can deliver great outcomes I asked 12... (Read Full Article)

      Mentions:   David Meerman Scott   Thought Leadership

    17. 31-45 of 105 // « 1 2 3 4 5 6 7 »