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    How to Feed the Content Beast (without getting eaten alive)

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  3. About Thought Leadership

    The term was coined in 1994, by Joel Kurtzman, editor-in-chief of the Booz, Allen & Hamilton magazine, Strategy & Business. The term was used to designate interview subjects for that magazine who had business ideas that merited attention. Among the first designated "thought leaders," were British management thinker, Charles Handy, who advanced the idea of a "portfolio worker" and the "Shamrock Organization", Stanford economist Paul Romer, Mitsubishi president, Minoru Makihara, and University of Michigan strategist, C.K. Prahalad, author of a number of well known works in corporate strategy including "The Core Competence of the Corporation" (Harvard Business Review, May-June, 1990); and his co-author, Gary Hamel, a professor at the London Business School. And at the turn of the millennium Chris Harris in his trend leading insight book Hyperinnovation. The first treatise to begin the address a rapidly interconnecting, growing, technologically innovative world.
    Since that time, the term has spread from business to other disciplines and has come to mean someone who enlivens old processes with new workable ideas. As a result, there are thought leaders in the sciences, humanities and in government. This term can also be applied to an organisation or company.
    According to commentators such as Elise Bauer, a distinguishing characteristic of a thought leader is "the recognition from the outside world that the company deeply understands its business, the needs of its customers, and the broader marketplace in which it operates."

  6. Quotes about Thought Leadership

    1. “ Traditionally, we thought of [content marketing] as thought leadership, big stuff. ”
      In Content marketing becoming vital
    2. “ Without doubt different firms can occupy different thought leadership positions, I don't think it has anything to do with firm size, rather it has a lot more to do with the values and the culture of the company. ”
      Craig Badings in Thought Leadership Style Hinges on Organizational Values, Leadership

  1. Thought Leadership

    Comments Leave a Comment

    61-75 of 105 // « 1 2 3 4 5 6 7 »

    1. Mentioned In 105 Articles

    2. Does content curation have a place at the thought leadership table?

      Explore Thought Leadership (Jul 11 2011)

      ...rship definition from Jessie at Hivefire. Does content curation have a place at the thought leadership table? Thought leadership logo + Share + Tweet + 12 Jul 2011 Can content curation lead to thought leadership? I don’t... (Read Full Article)

      Mentions:   Forrester Research   HiveFire   Content Curation

    3. Content Marketing Best Practices By-The-Numbers

      Explore Curation Insights (Jul 11 2011)

      ... companies can bolster their online content to better engage customers and prospects, drive leads and support thought leadership. 79This represents the percent of marketers that share content with customers and prospec... (Read Full Article)

      Mentions:   HiveFire   Content Curation   Content Marketing

    4. Another great definition of thought leadership

      Explore Thought Leadership (Jul 8 2011)

      ...ught leadership logo + Share + Tweet + 8 Jul 2011 On the right of this page under the heading ‘Definitions of thought leadership’ you will find a host of definitions on thought leadership. These include some of my own wh... (Read Full Article)

      Mentions:   Forrester Research   Thought Leadership

    5. Another Take on Whether Curators Add Value

      Explore What we do (Jul 5 2011)

      ...s. First, to get grounded lets first take a look at the meaning of Though Leadership. The dictionary defines Thought Leadership as: The characteristics of a leaders way of leading. So we can deduce that leadership take... (Read Full Article)

      Mentions:   Curation   Thought Leadership

    6. Thought leadership model missing one critical piece

      Explore Thought Leadership (Jun 20 2011)

      ...one critical piece Thought leadership logo + Share + Tweet + 20 Jun 2011 One critical piece missing from this thought leadership model One critical piece missing from this thought leadership model I really like Shane Gib... (Read Full Article)

      Mentions:   Thought Leadership

    7. Website Content Curation: It's Not Just What You Say, It's How You ...

      Explore Free Articles Directory (May 23 2011)

      ...p", E-Marketer recently explored research showing that the main objective of content curation is establishing thought leadership and improving brand visibility and buzz. "Creating, finding and sharing compelling content ... (Read Full Article)

      Mentions:   New York Times   Content Curation   Content Marketing

    8. Great thought leadership job offered in London

      Explore Thought Leadership (May 18 2011)

      ...tted to taking our thought leadership to new levels with [...] Great thought leadership job offered in London Thought leadership logo + Share + Tweet + 19 May 2011 Most professional services firms are very sophisticate... (Read Full Article)

      Mentions:   London   Thought Leadership

    9. Online content curation becomes part of the marketing strategy ...

      Explore BCW: IT Leadership (May 9 2011)

      ...business who choose to ignore the trend risk being drowned out. Content is not only important in establishing thought leadership and creating awareness, it pays dividends in terms of SEO and sales lead generation. Sherri... (Read Full Article)

      Mentions:   Canada   HiveFire   Content Curation

    10. Sharing Content to Show Thought Leadership

      Explore Market research & statistics (May 8 2011)

      ...but were not aware of it. The main objectives of content curation, according to the survey, were establishing thought leadership and improving brand buzz. Earlier research conducted by Junta42 and MarketingProfs in May 2... (Read Full Article)

      Mentions:   HiveFire   Thought Leadership

    11. Thought leadership = emotional connections on steroids

      Explore Thought Leadership (Apr 20 2011)

      ... Thought leadership = emotional connections on steroids Thought leadership logo + Share + Tweet + 21 Apr 2011 Thought leadership creates an emotional connection Thought leadership creates an emotional connection “What re... (Read Full Article)

      Mentions:   Thought Leadership

    12. Curata Makes Content Marketing Easy With Free Trial of Content Curation

      Explore Marketwire (Apr 11 2011)

      ... Curata Makes Content Marketing Easy With Free Trial of Content Curation Technology Helps Marketers Establish Thought Leadership, Drive Leads and Engage Customers in Less Than 20 Minutes a Day CAMBRIDGE, MA--(Market... (Read Full Article)

      Mentions:   Cambridge   Verne Global   Pawan Deshpande

    13. eMarketer: Sharing Content to Show Thought Leadership

      Explore The FINANCIAL (Apr 8 2011)

      ...but were not aware of it. The main objectives of content curation, according to the survey, were establishing thought leadership and improving brand buzz. Earlier research conducted by Junta42 and MarketingProfs in May 2... (Read Full Article)

      Mentions:   HiveFire   Content Curation   Curation

    14. Are you Using Content Curation For Thought Leadership? > Smart ...

      Explore smartinsights.com (Apr 7 2011)

      Smart ..."/> ...ing-content-curation-for... Using Content Curation For Thought Leadership? Are you Using Content Curation For Thought Leadership? by Danyl on April 7, 2011 · 0 comments in Digital marketing strategy According to content ... (Read Full Article)

      Mentions:   HiveFire   Content Curation   Curation

    15. The 9 fundamentals of thought leadership

      Explore Thought Leadership (Apr 4 2011)

      ...do you want to be famous for? - Identify what area you want to [...] The 9 fundamentals of thought leadership Thought leadership logo + Share + Tweet + 5 Apr 2011 The nine fundamentals to thought leadership The nine fund... (Read Full Article)

      Mentions:   ROI   Thought Leadership   Booz & Company

    16. Brands Using Content Curation to Build Thought Leadership ...

      Explore e1evation.com (Apr 1 2011)

      ...his post, make sure you subscribe to my RSS feed! Related posts: 1. 10 Things a B2B Company can do to Express Thought Leadership Today via marketingsavant.com Good stuff from the MarketingSavant. If you want... 2. The im... (Read Full Article)

      Mentions:   Content Curation   Content Marketing   Curation

    17. 61-75 of 105 // « 1 2 3 4 5 6 7 »