2. Feed the Content Beast eBook

    How to Feed the Content Beast (without getting eaten alive)

    Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.

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  3. About Thought Leadership

    The term was coined in 1994, by Joel Kurtzman, editor-in-chief of the Booz, Allen & Hamilton magazine, Strategy & Business. The term was used to designate interview subjects for that magazine who had business ideas that merited attention. Among the first designated "thought leaders," were British management thinker, Charles Handy, who advanced the idea of a "portfolio worker" and the "Shamrock Organization", Stanford economist Paul Romer, Mitsubishi president, Minoru Makihara, and University of Michigan strategist, C.K. Prahalad, author of a number of well known works in corporate strategy including "The Core Competence of the Corporation" (Harvard Business Review, May-June, 1990); and his co-author, Gary Hamel, a professor at the London Business School. And at the turn of the millennium Chris Harris in his trend leading insight book Hyperinnovation. The first treatise to begin the address a rapidly interconnecting, growing, technologically innovative world.
    Since that time, the term has spread from business to other disciplines and has come to mean someone who enlivens old processes with new workable ideas. As a result, there are thought leaders in the sciences, humanities and in government. This term can also be applied to an organisation or company.
    According to commentators such as Elise Bauer, a distinguishing characteristic of a thought leader is "the recognition from the outside world that the company deeply understands its business, the needs of its customers, and the broader marketplace in which it operates."

  6. Quotes about Thought Leadership

    1. “ Traditionally, we thought of [content marketing] as thought leadership, big stuff. ”
      In Content marketing becoming vital
    2. “ Without doubt different firms can occupy different thought leadership positions, I don't think it has anything to do with firm size, rather it has a lot more to do with the values and the culture of the company. ”
      Craig Badings in Thought Leadership Style Hinges on Organizational Values, Leadership

  1. Thought Leadership

    Comments Leave a Comment

    76-90 of 105 // « 1 2 3 4 5 6 7 »

    1. Mentioned In 105 Articles

    2. Content - Brands Using Content Curation to Build Thought Leadership : MarketingProfs Article

      Explore MarketingProfs (Mar 30 2011)

      ...rs to a specific audience—according to a survey from HiveFire. Among such content curators, most (78.9%) cite thought leadership as their primary objective in content curation, followed by elevating brand visibility and ... (Read Full Article)

      Mentions:   HiveFire   Content Curation   Content Marketing

    3. Brands Using Content Curation to Build Thought Leadership

      Explore MarketingProfs (Mar 30 2011)

      ...rs to a specific audience—according to a survey from HiveFire. Among such content curators, most (78.9%) cite thought leadership as their primary objective in content curation, followed by elevating brand visibility and ... (Read Full Article)

      Mentions:   HiveFire   Content Curation   Content Marketing

    4. Quotes from MarketWire

      Explore Billionaires (Mar 30 2011)

      ...ercent of content curators listed thought ...billionaires.forbes.com/quote/0bOldVc8AIged Curation establishes thought leadership: 79 percent of content curators listed thought leadership as the primary objective Curation... (Read Full Article)

      Mentions:   Marketwire   Content Curation   Curation

    5. The secret questions of successful thought leaders

      Explore Thought Leadership (Mar 29 2011)

      ... critical to your thought leadership point of view and how you take it to market. However, there is one, űber thought leadership question that remains. It is the glue that should bind and guide your whole campaign: “What... (Read Full Article)

      Mentions:   Thought Leadership

    6. Thought leadership insights from global expert

      Explore Thought Leadership (Mar 16 2011)

      ...portant for marketing, corporate comms and thought leadership to plan and act in unison. The client’s view on thought leadership They have mixed reactions, depending on the subject-matter and their position. Overall, cli... (Read Full Article)

      Mentions:   London   Thought Leadership

    7. Einstein’s great insight for thought leadership

      Explore Thought Leadership (Mar 11 2011)

      ...reat spirits have always encountered violent opposition [...] Einstein’s great insight for thought leadership Thought leadership logo + Share + Tweet + 11 Mar 2011 Einstein offers great insights for thought leaders Einst... (Read Full Article)

      Mentions:   Thought Leadership

    8. Transform Content into Leads and Leadership

      Explore Virtual Press Office (Mar 8 2011)

      ...s key source for information. Key Benefits: In the time it takes to drink a cup of coffee, you can: 1. Build Thought Leadership • Establish industry influence and authority • Achieve consistent relevance • Stand out fro... (Read Full Article)

      Mentions:   RSS   Cambridge   HiveFire

    9. Three key challenges facing thought leadership

      Explore Thought Leadership (Feb 17 2011)

      ...o three things: 1. 1. Thought leadership Engagement – are your senior [...] Three key challenges facing thought leadership Thought leadership logo + Share + Tweet + 17 Feb 2011 3-challenges-imagescaerx2x31 After wo... (Read Full Article)

      Mentions:   Thought Leadership

    10. Content Curation Tools: How to pick the right venue?

      Explore HiveFire on Content Curation (Jan 29 2011)

      Content Curation Tools: How to pick the right venue? ... You want to curate everywhere! For example, Airwide Solutions uses Curata to power their industry thought leadership site Mobile Messaging 2.0. If you look closely they have chosen multiple venues for their ... (Read Full Article)

      Mentions:   RSS   Content Curation   Curation Station

    11. Content Curation for B2B marketing, strategy, analyst report ...

      Explore McKittrick Associates (Jan 24 2011)

      ...Analyst report on content curation as a B2B marketing thought leadership strategy and more.www.mckittrickassociates.com/.../contentcurationreports.html ... (Read Full Article)

      Mentions:   Content Curation   Curation   B2B marketing

    12. Content Curation Marketing | Content Connect

      Explore Content Marketing Agency (Jan 23 2011)

      ...here: Home » Archives for content curation marketing ... Be A Content Curator. We should all know by now that thought leadership inspires trust from ...content-connect.com/tag/content-curation-marketing/ ... (Read Full Article)

      Mentions:   Content Curation   Curation   Thought Leadership

    13. Sorting through content curation options

      Explore Marketing to Business Executives Blog (Jan 13 2011)

      ...arketing to Business Executives Leave a comment Go to comments Let’s say you are serious about establishing a thought leadership position in an area of keen concern to your customers. Further, you have the expertise t... (Read Full Article)

      Mentions:   Content Curation   Curation   Thought Leadership

    14. Why Content Curation Could be the Best Marketing Idea in 2011

      Explore b2binbound.com (Jan 5 2011)

      Why Content Curation Could be the Best Marketing Idea in 2011 ...verage content curation technology to boost not only SEO, traffic, leads, inbound PR and keyword rankings but thought leadership as well - in a short amount of time - amidst the flood of industry created content and tigh... (Read Full Article)

      Mentions:   Steve Rosenbaum   Rohit Bhargava   American Marketing Association

    15. David Ogilvy’s greatest tip for thought leaders

      Explore Thought Leadership (Dec 19 2010)

      ...naries of the advertising world, David Ogilvy. While I have always been a strong advocate for PR leading the thought leadership charge I have to admit to being a bit of a thought leadership pirate i.e. I believe in stea... (Read Full Article)

      Mentions:   Ogilvy   David Ogilvy   Thought Leadership

    16. Your thought leadership is like a Christmas tree

      Explore Thought Leadership (Dec 13 2010)

      ...he tree is critical to your content, it represents the [...] Your thought leadership is like a Christmas tree Thought leadership logo + Share + Tweet + 13 Dec 2010 christmas Reading a white paper from PR Newswire entitle... (Read Full Article)

      Mentions:   Content Marketing   Thought Leadership

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