2. Feed the Content Beast eBook

    How to Feed the Content Beast (without getting eaten alive)

    Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.

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  3. About Thought Leadership

    The term was coined in 1994, by Joel Kurtzman, editor-in-chief of the Booz, Allen & Hamilton magazine, Strategy & Business. The term was used to designate interview subjects for that magazine who had business ideas that merited attention. Among the first designated "thought leaders," were British management thinker, Charles Handy, who advanced the idea of a "portfolio worker" and the "Shamrock Organization", Stanford economist Paul Romer, Mitsubishi president, Minoru Makihara, and University of Michigan strategist, C.K. Prahalad, author of a number of well known works in corporate strategy including "The Core Competence of the Corporation" (Harvard Business Review, May-June, 1990); and his co-author, Gary Hamel, a professor at the London Business School. And at the turn of the millennium Chris Harris in his trend leading insight book Hyperinnovation. The first treatise to begin the address a rapidly interconnecting, growing, technologically innovative world.
    Since that time, the term has spread from business to other disciplines and has come to mean someone who enlivens old processes with new workable ideas. As a result, there are thought leaders in the sciences, humanities and in government. This term can also be applied to an organisation or company.
    According to commentators such as Elise Bauer, a distinguishing characteristic of a thought leader is "the recognition from the outside world that the company deeply understands its business, the needs of its customers, and the broader marketplace in which it operates."

  6. Quotes about Thought Leadership

    1. “ Traditionally, we thought of [content marketing] as thought leadership, big stuff. ”
      In Content marketing becoming vital
    2. “ Without doubt different firms can occupy different thought leadership positions, I don't think it has anything to do with firm size, rather it has a lot more to do with the values and the culture of the company. ”
      Craig Badings in Thought Leadership Style Hinges on Organizational Values, Leadership

  1. Thought Leadership

    Comments Leave a Comment

    91-105 of 105 // « 1 2 3 4 5 6 7

    1. Mentioned In 105 Articles

    2. Study Reveals That Delivering Timely, Relevant Content Remains B2B Marketers' Biggest Challenge

      Explore Marketwire (Oct 28 2010)

      ...getcurata.com), allows marketers to quickly curate content on specific issues or topics in order to establish thought leadership, own industry conversations and drive qualified web traffic. HiveFire was founded in 2007 a... (Read Full Article)

      Mentions:   Marketwire   Cambridge   CMO

    3. Study Reveals That Delivering Timely, Relevant Content Remains B2B Marketers ...

      Explore Marketwire (Oct 28 2010)

      ...getcurata.com), allows marketers to quickly curate content on specific issues or topics in order to establish thought leadership, own industry conversations and drive qualified web traffic. HiveFire was founded in 2007 a... (Read Full Article)

      Mentions:   Marketwire   Cambridge   CMO

    4. Thought leadership’s magic cube

      Explore Thought Leadership (Oct 18 2010)

      ...ership’s magic cube Thought leadership logo + Share + Tweet + 18 Oct 2010 thought-leaderships-magic-cube Your thought leadership campaign should comprise four sides. Tick the box on each and like a cube, your thought le... (Read Full Article)

      Mentions:   Thought Leadership

    5. In Service Of The King: 5 Ways Content Curation Supports Blog Marketing

      Explore HiveFire on Content Curation (Sep 12 2010)

      ...tent curation can become this advisor and shorten the creation learning curve for any new blog marketer. 4. Thought leadership – A proper king must know as much as possible about his kingdom and be seen as a true thoug... (Read Full Article)

      Mentions:   Taariq Lewis   Content Curation   Content Marketing

    6. Content & Curation: An Epic Poem and 5-part series by @kissane

      Explore Incisive.nu (Jul 22 2010)

      ...G PEOPLE: “Content curation is the new old newness. You must pure-play some content curation to leverage your thought leadership. It has good info-molecule and is lemon lemon easy thing. AHHHHH.” NEWSPAPERS: “THIS will... (Read Full Article)

      Mentions:   Content Curation   Content Marketing   Curation

    7. Brands as Content Curators | CMO.com talks about information overload and @HiveFire

      Explore CMO.com (Jul 6 2010)

      ...nde, CEO of marketing technology company HiveFire, believes the content curator will emerge as the steward of thought leadership, deftly picking through hundreds or even thousands of pieces of information pertinent to a ... (Read Full Article)

      Mentions:   Rohit Bhargava   Rupert Murdoch   Digg

    8. Curating for Thought Leadership Marketing: Leading Your Audience to the Thoughts That Matter! « THE MADVOCATE BLOG

      Explore Ideaware (Apr 23 2010)

      Curating for Thought Leadership Marketing: Leading Your Audience to the Thoughts That Matter! « THE MADVOCATE BLOG ...re are working with several customers to implement the system. If you are interested in developing your own thought leadership marketing effort - give us a call. ~JPL This entry was posted on Tuesday, March 23rd, 2010 ... (Read Full Article)

      Mentions:   Verne Global   Cambridge MA   Content Curation

    9. Content Curation: Bringing Order to Information Overload

      Explore Inbound Marketing Agency (Apr 8 2010)

      ...hat are your thoughts on content curation? Does it provide value and help individuals and companies establish thought leadership? Are you currently implementing content curation as part of your content marketing strategy... (Read Full Article)

      Mentions:   Huffington Post   Steve Rosenbaum   Mashable

    10. HiveFire Launches Content Curation eBook for B2B Marketers

      Explore Marketwire (Apr 7 2010)

      ... (http://www.hivefire.com/) has released a free eBook for business-to-business marketers seeking to establish thought leadership and brand authority. "Content Curation: Taming the Flood in B2B Social Media" (http://www.h... (Read Full Article)

      Mentions:   Cambridge   Taariq Lewis   Content Curation

    11. Publishing alone will not help your thought leadership, but it will get you to the table!

      Explore Thought Leadership (Apr 6 2010)

      ... I have in fact covered in a previous post as an excellent case study on thought leadership. The client first thought leadership stance has worked and continues to work for them and I think Dale is well placed to comment... (Read Full Article)

      Mentions:   Brand Awareness   Thought Leadership

    12. Facebook at tool for B2B thought leadership? « Thinking to Win by Mark Delfeld

      Explore Thinking to Win (Mar 29 2010)

      ...ion called #B2Bchat . In this week’s session they focused on using Facebook for B2B marketing. Although B2B thought leadership was not explicitly addressed, I believe that most of the observations apply. For example, s... (Read Full Article)

      Mentions:   B2B marketing   Thought Leadership

    13. HubSpot shares 5 Ways Marketers Can Use Google's New Bookmark Lists. #Curate Thought Leadership.

      Explore Internet Marketing Blog (Mar 25 2010)

      This week Google made yet another step into the social media world by making its bookmarks social While Google's bookmark feature may still be flyin. ... When a company creates a bookmark list it builds credibility by becoming and industry curator of knowledge and information. Think of a bookmark list as a "What We Are Reading" page for a business. As employees and executives bookmark credible links the aggregation of all of this knowledge will portray your organization ... (Read Full Article)

      Mentions:   Thought Leadership

    14. Beware, content doesn’t a thought leader make. Don't just #curate. Have an opinion. Deliver value!

      Explore Thought Leadership (Mar 18 2010)

      ...ence. Before you become an aggregator or curator of content ask yourself the following questions: What is our thought leadership position? What do we stand for in the market place? What is our differentiator in terms of ... (Read Full Article)

      Mentions:   Content Curation   Curation   Thought Leadership

    15. Bernard Salt’s tips on what it takes to become a thought leader

      Explore Thought Leadership (Feb 18 2010)

      Bernard Salt’s tips on what it takes to become a thought leader ...ugh I have researched thought leadership for years and have written a book on it, Brand Stand: seven steps to thought leadership, I found some of Bernard’s insights very illuminating and I hope you do too. 1. Bernard, ... (Read Full Article)

      Mentions:   Australia   Thought Leadership

    16. …And More Definitions Of Thought Leadership

      Explore Thought Leadership (Feb 9 2010)

      ...nt, the term “thought leadership marketing” means different [...] …and more definitions of thought leadership Thought leadership logo 10 Feb 2010 I have had some great responses to the post on the two definitions of thou... (Read Full Article)

      Mentions:   Thought Leadership

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